THE EFFECT OF STRATEGIC PARTNERSHIP ON ORGANIZATIONAL PERFORMANCE A CASE STUDY OF DANGOTE SUGAR COMPANY, APAPA LAGOS
Abstract
Many businesses have changed their organizational structures, implemented cutting-edge technological solutions, expanded their pools of creative employees, and taken other drastic measures in reaction to the extraordinary volatility of the global economy in the twenty-first century. Despite such partnerships some of such joint ventures just do not work out. Since this is the case, this study examined the impact of a strategic partnership on the business outcomes of the Apapa, Lagos-based Dangote Sugar Company (DSC). In this study, we use a hybrid estimation method, using both descriptive statistics and an estimate based on logistic regression. Two hundred and thirty-eight (238) of the 250 respondents who were randomly chosen to fill out the survey did so. More than half of consumers are happy with the quality of goods owing to our strategic relationship, and the majority of respondents disagreed with the notion that the company's production quota has not greatly grown since the agreement. The number of partners, however, has a detrimental effect on organizational performance, whereas outsourcing and joint ventures both have beneficial effects. The study's findings suggest that businesses should prioritize developing strategic relationships as a management priority if they want to boost their overall corporate performance and, perhaps, their profits. For cooperation to run well, strong leadership and a fair method for allocating responsibility are necessities.
Keywords
Strategic Partnership, Outsourcing, Product placement, Joint Venture